Pet Owner Trends that are In and Out for 2026

Whether you rang in the new year with your pet at your side or your New Year’s Resolution was to become a pet parent, 2026 is projected to be a big year for pet ownership! More and more families across the US are welcoming dogs, cats, fish, rabbits, reptiles and other cuties into their homes. And we couldn’t be happier to see pet ownership on the rise.

In celebration of the growing community of pet parents, we’re covering 6 trends that we think will lead to more cuddles, more play, and more joy all around in 2026. Here’s what we here at BreezeGuard think should be IN and OUT for pet owners this year!

IN: Phone-free playtime
OUT: Relying on gadgets to tire out your pet
Less screentime is undoubtedly IN this year, as so many of us are feeling burned out and overwhelmed by endless scrolling, spreadsheets, and video calls. And as it turns out, your furry friend is more than willing to help you put the phone down.

You might start, for instance, by opting for interactive games instead of gadgets to tire out your pet. This could look like playing a game of frisbee instead of using an automatic ball thrower. Not only will it be inconvenient to use your phone while improving your throwing technique, but you’ll also increase eye contact and communication with your dog, which leads to oxytocin release. If you’re a cat-loving household, you might opt for wand toys or training sessions (yes, we said training for cats! They love it!) instead of motorized toys or laser pointers.

Another way to reduce screentime is by leaving your phone in your pocket (or at home) while walking the dog or visiting the dog park. There are a variety of benefits to being more present during outings, such increased mindfulness and less potential risk of unsupervised interactions with other dogs or scavenging behavior.

Note: We realize that gadgets can be a huge help for those with limited mobility who still want to give their dog a good workout. For these folks, we might recommend other ways to enjoy some screen-free quality time with pets, such as cuddling or treat-based training sessions.

IN: Petifying your life
OUT: Buying without intention
One of the trends that your pet will love this year is any effort you make to “petify” your lifestyle. This might mean investing in ramps or portable steps for senior dogs, or installing a cat hammock on the window. Having BreezeGuard Screens fitted to the rear windows of your car

is another great example of upgrades that make life better and safer for your furry friend.

Of course, another trend that we’re anticipating this year is more mindful spending. After all, the pet industry knows exactly how to appeal to doting pet owners by constantly rolling out shiny new products, like automated cat toys and remote treat dispensers and ultra-comfy dog beds. And while we’re all for buying things that genuinely improve your pet’s life and health, there is something to be said about consuming more intentionally this year. Maybe, for instance, you opt for a more durable dog toy instead of the one that will turn into fabric scraps in a matter of days. Or, you might try mending your cat’s beloved pillow instead of buying a brand new one.

IN: Being kind to your veterinary team
OUT: Only going to the vet when something’s wrong
Being a veterinarian is a stressful, physically demanding job that requires equal levels of mental toughness and emotional compassion. And, burnout continues to be an issue for a number of reasons. For one thing, growing pet ownership is leading to more crowded waiting rooms and overworked staff. And, climbing vet bills (NPR is reporting a 40% increase in vet bills since 2020) are putting owners at odds with their vet, even though individual vets have little to do with the rising cost of animal health care.

That being said, you’ll find that entering the clinic with kindness, patience, and empathy is a good way to make the interaction less stressful for everyone involved. For instance, making an effort to learn the names of staff members and asking how they’re doing can go a long way. And thanking them for helping your pet can make them feel appreciated. You’d be surprised at how even small gifts like a holiday card or coffee gift card can radically improve the morale of your vet team (and improve your relationship with them, too!)

Along the same lines, something that’s OUT this year is waiting until your pet shows serious symptoms to take them to the vet. To be sure, we understand that rising costs are leading many pet owners to hesitate before heading to the vet. But if you can, investing in pet care insurance can mean that you’re able to take a preventative approach to your pet’s health. Staying up to date on your pet’s physical exams will make sure that you catch any issues early on, ultimately saving you money and lowering the risk of more serious problems!

What are some of your pet owner INs and OUTs for 2026?
At the end of the day, your four-legged family member doesn’t know about New Year’s Resolutions or 2026 trends. All they want is to spend as much time with you as possible and maybe, just maybe convince you to throw a few table scraps their way.

But, while you’re thinking about your own intentions for the year, consider working in a few resolutions on your pet’s behalf! In this article, we’ve offered some small adjustments that we think will make us better pet owners this year, but you might have a list of your own! We’d love to hear how you might be making some small or big changes to give your pet a more exciting, fulfilling, or healthy 2026.